Alfred Sung was born in Shanghai in 1948 and raised in Hong Kong. He studied couture at the Chambre Syndicale de la Couture Parisienne. After graduating with first place honours, Sung moved to New York to study at Parsons School of Design.
In 1972, he moved to Canada where he first designed for a sportswear manufacturer in Toronto. In 1976, he opened his own shop called Moon.
In 1979, he joined forces with Joseph and Saul Mimran and in the following year formed the Monaco Group Inc. which developed the Alfred Sung label and manufactured it in their own unionized shop.
Sung's main aim is to create clean, modern, timeless fashions that offer quality, style, and value and appeal to professional and executive women.